We’ve made a public commitment to the Food Foundation to increase the number of vegetable-based dishes we offer, and to reduce the sale of red and processed meat by 10%. To help fulfil this, we’ve organised ‘meat-free’ events, and vegetarian dishes appear first on our menus – and we always highlight local and seasonal produce. We call it our Peas Please Pledge and, as the photo shows, some team members have embraced it enthusiastically.
On a more serious note, We will calculate and publish the reduction in greenhouse gases this pledge achieves.
Live life on the veg – Peas Please Pledge
Lin, our Marketing Director and life- long vegetarian, was so inspired by the Peas Please Pledge that she designed a ‘Five days on the veg’ vegetarian challenge. Our directors tried it first, and then encouraged team members to join in, and discover the exciting possibilities of a vegetarian diet. Now the whole business is involved, and customers can get on board too. What started as a small idea has become one of the main ways we’ll achieve our reduction in red meat sales and cut our carbon emissions next year.